Project: PICC Penang
Client: Hunza Group


PICC is a visionary global hub marketed with a cutting-edge master branding. This mixed development was lauded as the epicentre of Penang for smart, green and integrated lifestyles. The brand was created for an international reach, positioned as a regional hotspot for living, hospitality, medical and commercial trends. The master branding initiated the launch of Muze, its first residential offering.